https://iamrader.com iamrader Mon, 23 Feb 2026 12:54:17 +0000 https://iamrader.com en https://iamrader.com/REEL Tue, 08 May 2018 12:06:04 +0000 iamrader https://iamrader.com/REEL SHOWREEL Some of the clients that i’ve worked with <img width="2383" height="1517" width_o="2383" height_o="1517" data-src="https://freight.cargo.site/t/original/i/1d9be3bb0cad025ea7301855b4df82dc426d6794e8130db8974b78bdb148c0d2/CLIENTS_JPG_6.jpg" data-mid="243620154" border="0" src="https://freight.cargo.site/w/1000/i/1d9be3bb0cad025ea7301855b4df82dc426d6794e8130db8974b78bdb148c0d2/CLIENTS_JPG_6.jpg" /> https://iamrader.com/Main Tue, 08 May 2018 12:06:03 +0000 iamrader https://iamrader.com/Main About iamrader is the creative studio of Mauro Rader — a London-based designer and director with over 17 years’ experience in broadcast design, advertising and motion graphics. Based in the Design District - North Greenwich. With a sharp eye for design, bold illustration and fluid animation, I work with agencies, brands and production teams to bring ideas to life across advertising, social, digital content and film. Let’s make something brilliant together. <img width="985" height="810" width_o="985" height_o="810" data-src="https://freight.cargo.site/t/original/i/0e1c9af362b75794a05f9c94f61807df96c22caf0736620a6521001b03abe746/STUDIO_IMAGE_2.jpg" data-mid="243620543" border="0" src="https://freight.cargo.site/w/985/i/0e1c9af362b75794a05f9c94f61807df96c22caf0736620a6521001b03abe746/STUDIO_IMAGE_2.jpg" /> https://iamrader.com/Form-Light Mon, 23 Feb 2026 12:54:17 +0000 iamrader https://iamrader.com/Form-Light FORM &amp; LIGHT <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0d1a44b18ff60a3460a4250542d95754eb886e04507c784275acbc9bd8d5a437/ROPES_SCULPTURE_04_COMPED2.jpg" data-mid="245216858" border="0" src="https://freight.cargo.site/w/1000/i/0d1a44b18ff60a3460a4250542d95754eb886e04507c784275acbc9bd8d5a437/ROPES_SCULPTURE_04_COMPED2.jpg" /> <img width="2431" height="1417" width_o="2431" height_o="1417" data-src="https://freight.cargo.site/t/original/i/44b85adbfea7d54449f4f7b15334ac55fa93e846bbcf6e683d2d1cd90f2a424b/PROCESS_RENDER.png" data-mid="245216857" border="0" src="https://freight.cargo.site/w/1000/i/44b85adbfea7d54449f4f7b15334ac55fa93e846bbcf6e683d2d1cd90f2a424b/PROCESS_RENDER.png" /> Sharing a recent 3D exploration focused on lighting, rendering, and compositing.→ from scene setup and lighting to final comp.This project became a deep dive into product-style lighting and how subtle shadow control can shape perception of form and material.What I explored:• Building a clean lighting rig for controlled highlights• Using gobos to introduce organic shadow breakup• Managing reflections across glass, rope, and matte surfaces• Render passes for depth, colour control, and polish in comp• Integrating topographic overlays to reinforce the climbing/elevation themeSeeing the raw scene next to the final render is always a reminder that strong visuals are built through lots of iteration. https://iamrader.com/StyleFrames-FinTech Wed, 28 Jan 2026 12:16:38 +0000 iamrader https://iamrader.com/StyleFrames-FinTech StyleFrames_FinTech_Concepts&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a66aa28dfcf448af8df6356aaf77413781a840aa0ac9d3223733d4fbe520d7f9/FRAMES_001.jpg" data-mid="244078561" border="0" src="https://freight.cargo.site/w/1000/i/a66aa28dfcf448af8df6356aaf77413781a840aa0ac9d3223733d4fbe520d7f9/FRAMES_001.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af2eafb2d598cc6d89e0d0f11ae71378e723e21e26b5b5690461dc6feabe5d08/FRAMES_003B.jpg" data-mid="244078563" border="0" src="https://freight.cargo.site/w/1000/i/af2eafb2d598cc6d89e0d0f11ae71378e723e21e26b5b5690461dc6feabe5d08/FRAMES_003B.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b9e6614f6f522dd756071fbfb4683fb07eda519fe0af91f763857535ae3ef05/FRAMES_002.jpg" data-mid="244078562" border="0" src="https://freight.cargo.site/w/1000/i/1b9e6614f6f522dd756071fbfb4683fb07eda519fe0af91f763857535ae3ef05/FRAMES_002.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8f6ce290a05710c9d2e82edaff0e284acdc43e7efcb05a4f68497f677d7f999/FRAMES_004.jpg" data-mid="244078564" border="0" src="https://freight.cargo.site/w/1000/i/b8f6ce290a05710c9d2e82edaff0e284acdc43e7efcb05a4f68497f677d7f999/FRAMES_004.jpg" /> Some frames from a piece i’m developing: Exploring communicating complex concepts through clean polished visuals.&nbsp; Made with C4D, Redshift, and Adobe After Effects. Full animation will be released soon. Check back soon. https://iamrader.com/BBC-NEWS-MULTIPODS Sat, 28 Oct 2023 13:56:18 +0000 iamrader https://iamrader.com/BBC-NEWS-MULTIPODS BBC NEWS - MULTIPODS I worked on this big global campaign with BBC creative. We made a global campaign and a BBC India focused campaign. To build awareness and get people to listen to BBC podcasts - MULTIPODS. I was responsible for Design, and Animation for the TV trails, socials, and digital Out Of Home ads, alongside some other talented designers. My Role: Graphic Design &amp; Motion Graphics - Design from storyboard phase to final motion, digital out of home, and social&nbsp;- animation and compositing of scenes in after effects Agency: BBC Creative / BBC NEWS Credits while I was on the campaign: Creative Director: Lisa Pettit&nbsp; Lead Creative: Sam McMullen Senior Designer: Janina Petrylaite&nbsp; Creatives: Patrick Fuller&nbsp; Radio:&nbsp;Hannah ArmstrongHead of Production: Jon Carpenter Traffic: Imi Brar, Hattie Buxton Prodution: Valeria Ioan, Rachel BarronGraphic Designers: Ella Harrington, Vicky Lilleycrop Other Motion designers: Ben Collier Marsh, Steve Campbell Retouchers: Rashpal Gurm, Phil Borg, Deigo Angarita https://iamrader.com/BBC-NEWS-CHIPPENDALES Wed, 08 Nov 2023 09:54:30 +0000 iamrader https://iamrader.com/BBC-NEWS-CHIPPENDALES BBC CREATIVE - THE CHIPPENDALE MURDERS I worked on this fun project while at BBC creative, We needed to make graphics for this spot but wern't allowed to show any footage of the chippendales. So I did alot of roto and graphic treatment so we could achieve this. Agency: BBC Creative / BBC NEWS Credits while I was on the campaign: Creative Director: Will Jarvis &nbsp; Senior Creative: Charlotte Humphreys Lead Creative: Ben WoodsCreatives:Bella SimmonsTraffic manager: Lisa RathbandProdution: Tim Chritensen &amp; Kasia Sieczynska&nbsp; &nbsp; SOCIAL EXECUTION: My Role: Graphic Design &amp; Motion Graphics - Design from storyboard phase to final motion. we did 2 different tv spots, as well as a few social executions for this campaign https://iamrader.com/BBC-Race-Across-the-World Wed, 08 Nov 2023 10:19:33 +0000 iamrader https://iamrader.com/BBC-Race-Across-the-World BBC CREATIVE - RACE ACROSS THE WORLD Agency: BBC Creative /The first Campaign I worked on with BBC Creative January 2023. was a fun project mixing, footage and graphics to tell the story of this amazing race across Canada. Production: Michael Lucas Editor: Thomas Walker Creatives: Holly Nash, Alysha Radia, Rick Bateson, Mark Slack Designer: Kieran Ahmed Production / Traffic: Hattie Buxton Senior Designer: Josh Moore My Role: Graphic Design &amp; Motion Graphics - Animating, Roto, compositing the collage based design scenes throughout the promos. https://iamrader.com/LIDL-GOOD-VALUE Tue, 21 Dec 2021 11:08:20 +0000 iamrader https://iamrader.com/LIDL-GOOD-VALUE LIDL - GOOD VALUEI was asked to help Friends Electric doing the After effects and compositing work alongside some other compositors. We used AE, Mocha for tracking and painting things out (general cleanup, scene extentions, and set enhancement) - adding shaddows and type, and working on transitions putting everything together -We also did 1x1 versions for socials and various cutdowns &nbsp; Client: Lidl SupermarketUK Marketing Director: Clare Farret Head of Campaigns &amp; Media: Jo Gomer Creative Projects Manager: Tony HuntCampaigns Teams Manager: Rebecca Lea Hargadon Marketing Graduate Trainee: Emily Doyle Agency: KarmaramaCCO: Nik Studzinski Managing Partner: Dave Owen Account Director: Ollie Greenwood Account Manager: Rhian Turner Creative Director: James Rooke Creative: Matt Butterfield Creative: Ben Mills TV Producer: Sam Topley Grade: Electric Theatre CollectiveColourist: Jason WallisColour Assistant: Ollie ThompsonColour Producer: Claudia CarmichalColour EP: Oliver Whitworth Music: Factory Production: Friends ElectricDirector: Cris WiegandtEP: Barney RichardsProducer: Helen Randall &amp; Giles Nathan 1st AD: Stevie Fylan DOP: Simon Paul 1st AC: Mark SwaffieldGaffer: Robin Brigham Spark: Tim O’ConnellGrip: Anthony Adejaiye-Clinton DIT: Ewan Macfarlan Runner: Lily Bugg Covid Supervisor: Louise Thomas Art Director: Matt RiceAssistant Art Director: Louis Butterfield Set Builder: Alex King Principle Animator: Aathony Farquhar-SmithRigger: Julian Clark Stop Motion Models: Scale Model Studios / Jennifer KiddModelmakers: Bethany Williams, Kat Simpson, Kim PflaumStylist: Sophie Donaldson HMU: Doey DrummondCasting Director: Virginia Kerr Food Stylist: Kostas Stavrinos Food Stylist Assistant: Lara Luck VFX Supervisor: Mark Chapman Edit: Final CutEditor: Ben StephensSenior Producer: Frankie Elster Animation &amp; Compositing: Friends Electric Storyboard: Max Woodhead Animatic: Hannah Stanczyk Compositors: Giz Beardon, Mark Chapman, Sarah Crux, Cécile Ceppi,&nbsp; Mauro Rader, Adriano Vessichelli https://iamrader.com/Baby-Shark-Felt Tue, 21 Dec 2021 12:37:57 +0000 iamrader https://iamrader.com/Baby-Shark-Felt BABY SHARK - FELT I was asked to work with Nickelodeon UK on I worked with Nickelodeon UK to design and animate the "stop motion/animation" scenes in this piece. A few shows were commissioned to be made into these long-form spots, and I got to work on the baby shark one :) Full credits (coming) - Producer and Creative: Karoline Bauer - Creative Direction: Yeen Trinh- Audio:&nbsp;Jack Rowley - Art Direction and animation: Mauro Rader &nbsp; https://iamrader.com/GODS-OF-THE-GAME Tue, 19 Nov 2019 17:20:22 +0000 iamrader https://iamrader.com/GODS-OF-THE-GAME GODS OF THE GAME THE BRIEF: I was asked by the lovely people at Comedy Central to help create the keyart and promotional material for a new original production Gods of the Game- Featuring sporting heroes Bradley Wiggins Mo Farah, Chris Hoy and others Production company : Comedy CentralCREDITS Creatives:Producer: Josh WrightCreative Direction: Blake Neale, Alex Norris, David MarshallMy role: Design, Illustration,C4D, Photoshop, AE <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4bb5b048b3e95ee29f47c595a2a5ea5e500c4fdd8d54e047947775b459fa0516/VOD_MAIN_LANDSCAPE_Logos.jpg" data-mid="59654303" border="0" src="https://freight.cargo.site/w/1000/i/4bb5b048b3e95ee29f47c595a2a5ea5e500c4fdd8d54e047947775b459fa0516/VOD_MAIN_LANDSCAPE_Logos.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/54bbafcea76d62fdf783f657d51df5f0e78ce7159c1de1938508e9987fe0cec3/KEYART_V3.jpg" data-mid="59636721" border="0" src="https://freight.cargo.site/w/1000/i/54bbafcea76d62fdf783f657d51df5f0e78ce7159c1de1938508e9987fe0cec3/KEYART_V3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/94235302fb6536e8a02472f6fb4dd34758c0a72fc1a4c9e9877fa11261fa1426/VOD_EPISODIC_EP5---LANDSCAPE_LOGOS.jpg" data-mid="59654329" border="0" src="https://freight.cargo.site/w/1000/i/94235302fb6536e8a02472f6fb4dd34758c0a72fc1a4c9e9877fa11261fa1426/VOD_EPISODIC_EP5---LANDSCAPE_LOGOS.jpg" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a26efff9c13f6135205db0f27959ee2b5d2f212cbc7d39ed21add9ce90f8ef8c/Screenshot-2020-04-22-at-10.06.04.png" data-mid="67969131" border="0" src="https://freight.cargo.site/w/1000/i/a26efff9c13f6135205db0f27959ee2b5d2f212cbc7d39ed21add9ce90f8ef8c/Screenshot-2020-04-22-at-10.06.04.png" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/4a98528c75cfd9ed017580d477826bd2706a2abb1886dc92a8238a342722b6f0/VOD_MAIN--PORTAIT_LOGO.jpg" data-mid="59654305" border="0" src="https://freight.cargo.site/w/1000/i/4a98528c75cfd9ed017580d477826bd2706a2abb1886dc92a8238a342722b6f0/VOD_MAIN--PORTAIT_LOGO.jpg" /><img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/327f984df7b59c7398d9467c78cfbe2ba9052daa050d2fade61a33cc47966a09/VOD_MAIN_SQUARE_logo.jpg" data-mid="59654304" border="0" src="https://freight.cargo.site/w/1000/i/327f984df7b59c7398d9467c78cfbe2ba9052daa050d2fade61a33cc47966a09/VOD_MAIN_SQUARE_logo.jpg" />